Form and function gain equal footing in a clean website for a minimalist shoe brand. Simple but radical in concept and form, NEOUS shoes are made with function, quality, price and ease considered first. As partner in developing their online presence, The Barn paid tribute to the brand’s values, aethetic and story.
Business strategy, Branding, Graphic design, E-commerce, Digital Marketing, Shopify.
A future-proof web design
As a fast-growing brand with an expanding international customer base, we replatformed NEOUS to Shopify to prepare them continued growth and global sales. We focused on UX optimised for mobile for the shop-anywhere generation and tailored design to be optimised for the brand’s growing Asian market.
Cut-through digital marketing
Using a deep knowledge of fashion marketing and industry best practices, The Barn led all digital marketing for the brand, creating campaigns that stood out and demanded attention. Across Google Ads (PPC, Display & Google Shopping), paid social and affiliate marketing, The Barn helped NEOUS acquire new customers and achieve YOY growth.
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