About
Claridge's is the epitome of British elegance and royal connection. Founded in 1856 in the heart of Mayfair, it stands as a lasting symbol of British aristocratic heritage and refined luxury. For generations, it has welcomed royalty, statesmen, and celebrated figures from around the world. Combining historic grandeur with contemporary sophistication, Claridge’s remains one of London’s most prestigious addresses and one of the world’s most iconic luxury hotels.
Consultancy
Brand identity for the shop
Art Direction and design
New Shopify Plus environment
ERP integrations
The Challenge
Maybourne Hotel Group set out to leverage the Claridge's brand by creating an online store that upheld its heritage and exacting standards. The objective was to translate an immersive, in-person experience into a refined digital proposition, curating some of the finest teas, homeware, and gifts. By doing so, they sought to offer customers worldwide an authentic moment of Claridge’s elegance, ensuring each product reflected the hotel’s craftsmanship, discretion, and timeless British luxury.
The Solution
The Barn created a bespoke Shopify Plus store that translated the world of Claridge's into a refined digital experience. Strong imagery and thoughtful storytelling was developed to convey the hotel's values of heritage, ritual, and craftsmanship. An emphasis on customer service reflected the hotel’s exacting standards, while robust technology integrations ensured seamless global transactions, security, and scalability.
The Result
