About
Biscuiteers is a London-born luxury gifting brand founded in 2007, known for its hand-iced biscuits made by skilled bakers at its Ministry of Biscuits. Blending craftsmanship with playful design, it creates personalised gifts in signature illustrated packaging, ranging from letterbox biscuits to bespoke corporate orders and hampers. With its mix of British charm, creativity, and indulgence, Biscuiteers has become a modern national favourite, combining artisanal skill with stylish design to create memorable edible gifts.
Consultancy
Site audit program
UX and UI design
Strategic development support
Atomic design principles
The Challenge
Biscuiteers faced growing challenges with its Magento website as the business scaled. A complex legacy setup made the platform difficult to manage, slow to adapt, and heavily reliant on specialist developers. Routine updates and customisations became time-consuming and costly, driving up ongoing maintenance expenses. This lack of flexibility limited innovation and made it harder to respond quickly to customer needs, seasonal peaks, and evolving ecommerce expectations.
The Solution
The Barn partnered with Biscuiteers to deliver a smooth migration to Shopify Plus, simplifying the platform system in order to support optimisation and future growth. Leading interface design and user experience, The Barn applied brand-led design principles to ensure the new site felt distinctly Biscuiteers. Alongside development implementation, rigorous quality assurance was central to the process, ensuring functionality, performance, and data integrity and allowing the new site to transition seamlessly with minimal disruption to customers or the business.
The Result
The impact of the new site was immediate, delivering a sizable uplift across key performance indicators, including conversion rate, average order value, and returning customers. The improved user experience and streamlined journey encouraged stronger engagement and repeat purchasing at a critical trading time. Most notably, the project was delivered in just three weeks, enabling Biscuiteers to relaunch ahead of the crucial Christmas period and capitalise on peak demand without disruption.
