About
&SONS is a British menswear brand inspired by heritage workwear, classic tailoring, and timeless masculinity. Founded with a focus on quality over trends, the brand creates durable, well-crafted clothing designed to be worn for years. Drawing influence from vintage silhouettes, craftsmanship, and storytelling, &SONS blends rugged practicality with refined style. From heavyweight shirts and knitwear to outerwear and accessories, each piece reflects an appreciation for authenticity, character, and modern British design.
Consultancy
Full store audit
Consultancy recommendation and radmap
The Challenge
&SONS faced a growing challenge as conversion rates and overall sales began to decline. To counter the downturn, the brand increased investment in paid advertising, driving traffic but with diminishing returns. Despite strong storytelling and product quality, the website experience was no longer converting visitors efficiently, leading to rising acquisition costs and reduced profitability. The reliance on ads masked deeper issues in the customer journey, signalling the need for a more sustainable, experience-led solution.
The Solution
The Barn delivered a full-service audit to uncover the root causes behind declining performance. This covered customer segmentation, front-end user experience, site speed and optimisation, and the effectiveness of third-party tools. Using these insights, The Barn provided an evidence-based strategy and a clear delivery roadmap. Defined goals were set alongside practical, prioritised recommendations, giving &SONS a focused plan to improve conversion, reduce reliance on paid ads, and drive sustainable growth.
The Result
