Emily Nixon

About

Shaped by the sea. Emily Nixon is a British jewellery brand based in coastal Cornwall that crafts organic, sculptural fine jewellery inspired by the sea and natural landscapes. Using traditional lost-wax casting and often recycled metals, Emily creates textured pieces that echo seaweed, pebbles and tidal forms. Many designs are set with responsibly sourced sapphires, diamonds and other stones, giving each piece both tactile beauty and story. Her work blends artistry with nature’s raw elegance, making jewellery that feels timeless, personal and rooted in place.

On the tidal shores of West Cornwall, Emily Nixon creates jewellery that looks as though it could have been washed up by the sea. Working from her studio near Hayle, where she’s based with her family, Nixon begins each piece by pressing wax into seaweed, stones, and rock surfaces she finds along Mount’s Bay. These impressions, shaped by the coastal landscape, are then cast in recycled gold or silver using the ancient lost-wax technique—a method that captures even the most delicate fissure or grain.

The Jewellery Editor

Consultancy

UX and UI design

Prototyping

Fully custom Shopify build

Shopify Plus

3rd party Integrations

Bespoke booking system

The Challenge

Emily Nixon’s old Shopify store presented classic jewellery e-commerce challenges. The design felt dated and didn’t reflect the brand’s craftsmanship, coastal inspiration, or premium positioning. A simplified catalogue limited storytelling, product depth, and cross-selling opportunities. Navigation and imagery failed to convey material quality, scale, and detail—critical for jewellery purchases. As part of a broader brand refresh and new creative direction, the business needed a redesigned store to elevate perception, support growth, and better communicate the brand’s evolving identity online.

The Solution

The Barn delivered a refined Shopify experience that elevated Emily Nixon’s brand into a fully immersive digital space. The new store was styled with considered typography and thoughtfully considered editorial layouts that echoed the organic elegance of the jewellery.

Interactive elements invite discovery, while fluid navigation and rich imagery bring texture, scale, and craftsmanship to life. Storytelling is woven throughout collections and product pages, transforming the catalogue into an engaging journey that reflects the brand’s renewed direction and premium positioning.

The Result

The new Emily Nixon website delivered measurable commercial and brand results. Average order value increased as customers explored fuller collections and complementary pieces, while improved UX and storytelling drove higher conversion rates. Immersive layouts and rich product content extended dwell time and encouraged deeper engagement, significantly lowering bounce rates. Together, these gains reflected a more confident, premium digital experience—one that not only enhanced brand perception but also translated beauty and craftsmanship into stronger performance and long-term growth potential.

Next project

Claridge's