Merchants on Long
Merchants on Long, a multi-brand retailer from South Africa,
that specialises in delivering fashion-forward clothing and
accessories to customers globally. However, their existing
online presence didn't fully capture the brand's essence or
meet the demands of a diverse, international customer base.
The challenges of handling complex logistics were hindering
their growth.
Strategy, E-commerce, Design
Introducing the World to the Best of African Fashion
Merchants on Long chose Shopify Plus to empower their global ecommerce activity.
We collaborated closely with them to design and develop a custom theme that mirrors the international nature of the brand. The new theme boasts a clean, modern design, with intuitive navigation and a user-friendly interface, ensuring an engaging shopping experience for customers.
Crafting a Cohesive Global Identity
We delved into the ethos of Merchants on Long, crafting a visual and functional identity that highlights the brand's South African roots while appealing to an worldwide market.
With curated, stunning visual assets and with a seamless user journey designed, taking customers on a captivating exploration through Africa. This approach makes it easy for them to discover and purchase unique products from the continent's most accomplished designers.
Streamlining Operations for a Global Market
The move wasn’t just about enhancing the front-end experience. We focused on modernising and streamlining Merchants on Long’s internal operations.
This ensured efficient backend processes, allowing the team to manage their global operations with ease and precision. This supports their growth and ability to serve a diverse, international customer base without back-end interruption.
Spotlighting Talent
We positioned each PDP to champion and celebrate standout creations from Africa. Each product page highlights the unique story, craftsmanship, and cultural significance of every product. Rich visuals and detailed descriptions convey the essence of African artistry.
The entire website connects customers with the heritage and innovation of African designers, showcasing ethically made and sustainably sourced brands vetted for quality and design. With the goal of reinforcing the narrative of Merchants on Long's commitment to showcasing Africa’s standout talent, helping to ensure an engaging and meaningful shopping experience.
Get in touch to discuss your
e-commerce ambitions
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