JW Anderson

As the first digital partner for contemporary British powerhouse JW Anderson, The Barn has been cultivating the brand’s online business growth since its nascence in 2008. Brought on as strategic partners to build the online ecosystem, our focus has been designing and developing their ecom presence and delivering digital marketing for optimal international growth.

A high performing platform built out of storytelling

For a shooting star whose aesthetic redefines the British fashion landscape, JW Anderson needs a website that is a true representation of the label’s creativity whilst also delivering efficient user experience. As well as a best practice user interface, The Barn also have set up streamlined IMS integrations and in store ePos systems to manage warehousing and fulfilment, ensuring a smooth evolution to international brand.

Streamlined production

The Barn oversaw J.W.Anderson’s integration to Zedonk, a specialist cloud-based software designed for the fashion industry to manage everything from collection production to stock management, increasing efficiency and saving time and money for the brand.

Taking the message further

Fusing creativity with digital marketing prowess we created and managed digital marketing campaigns for J.W.Anderson, including a real-time SMS campaign encouraging users to view the catwalk collection, and a creative campaign to mark the launch of JWA x Converse.