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Dice Kayek

Defining a new visual and commercial language for couture. Dice Kayek needed to bring its 27-year-old Paris-based brand firmly into the digital sphere. The Barn created an ecommerce website for the brand that simultaneously respected the traditions of haute couture, whilst appealing to a new generation of shoppers.

Strategy, Design, E-commerce, Digital Marketing,

Digitalising the art of couture

The Barn designed and launched the first Dice Kayek ecommerce website, creating a seamless transition for the brand into the digital sphere with warehousing and payment gateway integrations, SEO optimisation and expert digital marketing.

Maintaining prestige across all channels

The Barn developed design guidelines for the brand to be observed across all digital channel, from email marketing to social campaigns.

Sharing a beautiful story

The Barn was hired to provide strategic help with online business growth and marketing support, and an integral part of this was telling the story of the brand. We showcased the brand’s cutting-edge work from atelier to exhibition in a dedicated ‘Maison’ on the website.

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