Inspired by a series of conversations about identity, belonging and style, Third Edit is foremost a tribute to South Asian heritage. The Barn was hired to provide a web store experience that reflected the vision of Founder and Creative Director, Savia Shah. One that blurred the lines between rooted heritage and contemporary international culture.
Business strategy, Branding, Graphic design, E-commerce, Digital Marketing, Shopify.
Design That Evokes Both Heritage and Modernity
As a meeting point for like-minded women to explore ideas of identity and belonging, Third Edit is a retail concept that brings together designers, wearers and creatives from around the world. The Barn’s designs drew on a broad set of global influences that give a real sense of place whilst delivering a modern ecommerce experience.
Ecommerce That’s Ready for Business
A complete ecommerce solution that was built to function smoothly from the outset. From inventory management, to sales to fulfilment, all business functions are easily managed and ready to scale fast within the Shopify architecture.
Cultural Insights For A Global Consumer
The Barn’s design process draws on a deep understanding of how cultural differences in international markets affect the consumer experience and marketing funnel. From language to multi-currency to visual content, Third Edit’s platform has been designed with a global understanding of an international consumer.
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