As the brainchild of two sisters, proposing long-lasting high-quality pieces for the nonconformist muses of now, RUS approached The Barn looking for a creative and strategic partner who could help them launch their brand and create a fully customised web experience that reflected the brand’s guiding principles and strong visual identity.
Business strategy, Design, E-commerce, Content Planning, Shopify
Keeping momentum in an accelerated launch
RUS is part of a global movement that believes in selecting rather than accumulating, producing garments meant to last and be rediscovered season after season.
Following a very successful pre-launch, garnering the sisters’ strong influence on social media, the sisters approached the Barn with the idea to expedite the launch of their DTC platform ahead of their wholesale presentation.
Experienced e-commerce leadership for new businesses
When RUS approached us, their original catalogue website was built on Squarespace. We felt Shopify provided a better business solution, more suited to launching the new brand, able to easily incorporate all logistical requirements, and ready to scale with their fast-growing audiences. We migrated Rus over to the Shopify platform ensuring they were ready to trade smoothly from launch.
Fluid editorial design
We designed a fully custom theme with a versatile page design to support responsive merchandising and changing product stories. This included a fluid product description and gallery page designs to give a highly editorial feel in keeping with the brand’s high-fashion image.
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