RUS
As the brainchild of two sisters, proposing long-lasting high-quality pieces for the nonconformist muses of now, RUS approached The Barn looking for a creative and strategic partner who could help them launch their brand and create a fully customised web experience that reflected the brand’s guiding principles and strong visual identity.
Business strategy, Design, E-commerce, Content Planning, Shopify
![](https://freight.cargo.site/t/original/i/036f81ade988fcafe4d6be86aa66e6bc24a35bef18cfefab166323f53aa839d2/First-Image-01.jpg)
Keeping momentum in an accelerated launch
RUS is part of a global movement that believes in selecting rather than accumulating, producing garments meant to last and be rediscovered season after season.
Following a very successful pre-launch, garnering the sisters’ strong influence on social media, the sisters approached the Barn with the idea to expedite the launch of their DTC platform ahead of their wholesale presentation.
![](https://freight.cargo.site/t/original/i/265d0e9f3fbcb670212026840e9b718bbdb35f7368597ed5c3953333a7aa5b0b/THERITUALPARTII_15.jpg)
![](https://freight.cargo.site/t/original/i/2133993515d02c2b9b944215e590eb450bd27a40d241bee3781684008ae59e39/HOMEPAGE_7.jpg)
![](https://freight.cargo.site/t/original/i/4f433579f573297b532be661a5594b85b1835f2495a978642275ceb3b99bb595/HOMEPAGE_8.jpg)
Experienced e-commerce leadership for new businesses
When RUS approached us, their original catalogue website was built on Squarespace. We felt Shopify provided a better business solution, more suited to launching the new brand, able to easily incorporate all logistical requirements, and ready to scale with their fast-growing audiences. We migrated Rus over to the Shopify platform ensuring they were ready to trade smoothly from launch.
![](https://freight.cargo.site/t/original/i/4ab0651c09bd9eabac50842dca22e565a141533a3abd31c16357979fe076b02c/RUS_02.jpg)
![](https://freight.cargo.site/t/original/i/66a5e7fdd261f7cae60664f0451b10838f2f90890a7ca3df1c8a02fa51b39ca4/Artboard-3.jpg)
![](https://freight.cargo.site/t/original/i/0fcbf1b04950f8df39a9c28a894c87b2dc5959b498d47a0771ada9e2c7baed83/RUS_03.jpg)
![](https://freight.cargo.site/t/original/i/5bff5cbf28b45df940eb287162e207cac28e86bd3b50f15fcb104604d0606032/RUS_02.jpg)
Fluid editorial design
We designed a fully custom theme with a versatile page design to support responsive merchandising and changing product stories. This included a fluid product description and gallery page designs to give a highly editorial feel in keeping with the brand’s high-fashion image.
![](https://freight.cargo.site/t/original/i/86f068d143b7b6a0f9ca4faa7c0ff7256facd45926da167547a397bdc35fa55d/THERITUALPARTII_11.jpg)
![](https://freight.cargo.site/t/original/i/69edd0875418fac01c0ed2827cf371ebf7be822328e415a1d5c829d3ab33f3e9/THERITUALPARTII_MAIN.jpg)
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