RUS
As the brainchild of two sisters, proposing long-lasting high-quality pieces for the nonconformist muses of now, RUS approached The Barn looking for a creative and strategic partner who could help them launch their brand and create a fully customised web experience that reflected the brand’s guiding principles and strong visual identity.
Business strategy, Design, E-commerce, Content Planning, Shopify

Keeping momentum in an accelerated launch
RUS is part of a global movement that believes in selecting rather than accumulating, producing garments meant to last and be rediscovered season after season.
Following a very successful pre-launch, garnering the sisters’ strong influence on social media, the sisters approached the Barn with the idea to expedite the launch of their DTC platform ahead of their wholesale presentation.



Experienced e-commerce leadership for new businesses
When RUS approached us, their original catalogue website was built on Squarespace. We felt Shopify provided a better business solution, more suited to launching the new brand, able to easily incorporate all logistical requirements, and ready to scale with their fast-growing audiences. We migrated Rus over to the Shopify platform ensuring they were ready to trade smoothly from launch.




Fluid editorial design
We designed a fully custom theme with a versatile page design to support responsive merchandising and changing product stories. This included a fluid product description and gallery page designs to give a highly editorial feel in keeping with the brand’s high-fashion image.


More Case Studies
The Barn is a strategic, creative and production agency working with ambitious businesses within the fashion, luxury and lifestyle industries. We are a team of thinkers, makers and doers who springboard your brand.
Branding and design.
Ecommerce and Shopify development.
Content creation.
Branding and design.
Ecommerce and Shopify development.
Content creation.
London
31 Charlotte Road,
London, United Kingdom
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+44 (0)207 183 6967
london@thebarn.agency
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100-2360 rue Duvernay
Montreal, Canada
H3J 2X1
+1 514 909 5145
montreal@thebarn.agency
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