49 Winters

Armed with an exciting new proposition in urban outerwear, London label 49Winters came to The Barn to refine their brand positioning prior to a global launch. From strategy and creative direction to ecom design and growth planning, we provided our full integrated service to springboard the label to market success.

‘A New Standard in Outerwear’

The Barn ascertained and developed the creative position for the brand. We got to the heart of the unique offering – a modular three-part coat system – and worked to create a clear message across all touch points, from web design to in-store.

A cutting-edge visual identity

Bold but clean aesthetic direction, focusing on movement, the elements and gender fluidity for a visual identity to roll out across campaign, ecom photography and social channels.