Introducing the World to the Best of African Fashion

Merchants on Long chose Shopify Plus to empower their global ecommerce activity.
We collaborated closely with them to design and develop a custom theme that mirrors the international nature of the brand. The new theme boasts a clean, modern design, with intuitive navigation and a user-friendly interface, ensuring an engaging shopping experience for customers.

Crafting a Cohesive Global Identity

We delved into the ethos of Merchants on Long, crafting a visual and functional identity that highlights the brand's South African roots while appealing to an worldwide market.

With curated, stunning visual assets and with a seamless user journey designed, taking customers on a captivating exploration through Africa. This approach makes it easy for them to discover and purchase unique products from the continent's most accomplished designers.

Streamlining Operations for a Global Market

The move wasn’t just about enhancing the front-end experience. We focused on modernising and streamlining Merchants on Long’s internal operations.
This ensured efficient backend processes, allowing the team to manage their global operations with ease and precision. This supports their growth and ability to serve a diverse, international customer base without back-end interruption.

Spotlighting Talent

We positioned each PDP to champion and celebrate standout creations from Africa. Each product page highlights the unique story, craftsmanship, and cultural significance of every product. Rich visuals and detailed descriptions convey the essence of African artistry.
The entire website connects customers with the heritage and innovation of African designers, showcasing ethically made and sustainably sourced brands vetted for quality and design. With the goal of reinforcing the narrative of Merchants on Long's commitment to showcasing Africa’s standout talent, helping to ensure an engaging and meaningful shopping experience.

From Brochure to Storefront

Taller Marmo's old website served as a static brochure, offering stockist information and lookbooks. We collaborated to develop a fully transactional store, enabling customers to directly purchase their unique luxury pieces online.

Building from Scratch on Shopify

Starting from scratch, we migrated Taller Marmo to Shopify, leaving behind their previous platform entirely. This fresh start allowed us to create a tailored ecommerce solution that addresses their specific needs, ensuring a seamless integration of all functionalities required for a modern online store.

Creating a Bilingual Experience

Taller Marmo wanted to reach Arabic-speaking customers with a dedicated store. We developed the website to support right-to-left language translation, ensuring all elements were appropriately flipped. This bilingual capability broadens their reach and enhances accessibility for a diverse audience.

Elevating to a Modern Aesthetic

To align with Taller Marmo's luxury brand identity, we focused on elevating the website's modern aesthetic. Our team paid meticulous attention to functionality details, such as page scrolling and navigation. This refined approach ensures a sleek, engaging user experience that embodies the brand’s premium fashion aesthetic.

A Complete Experience

The transformation of Taller Marmo’s website to Shopify has revitalised their online presence, effectively serving a global audience. The customised theme and enhanced functionalities showcase the brand’s international appeal, resulting in increased traffic, sales, and operational efficiency. Taller Marmo is now well-positioned for continued growth, bringing their bold, luxurious style to the world.

Crafting a New Visual Narrative

Our creative team embarked on an in-depth exploration of Joah’s ethos to redefine their visual identity and messaging. The result was a comprehensive brand playbook that informs all aspects of Joah’s brand identity.

We produced an array of striking visuals that align with Joah’s renewed brand identity, enriching their website and enhancing user engagement. These assets, guided by our creative direction, effectively communicated the quality of Joah’s products and helped to charm their target market.

Optimising Behind the Scenes

The transition to Shopify Plus wasn’t just about enhancing the customer-facing aspects; it also modernised and streamlined Joah’s internal operations. A custom front-end bundle app was built, which enabled efficient product management and dynamic updates, ensuring Joah can swiftly adapt to market changes and possible expansion. This modernisation helped Joah leverage Shopify Plus’s scalability and theme customisation capabilities to maintain their competitive edge.

Lighting Up the Beauty Market

Following the migration, Joah’s fresh identity paired with a new Shopify Plus website has significantly transformed their online presence. We highlighted an improved user experience and a more polished, sophisticated look.
This comprehensive transformation has positioned Joah as a leading player in the
K-Beauty market, with branding and an identity that genuinely reflects their innovative and quality-driven ethos.

Illuminating JOAH’s Message

To showcase their renewed branding and product offerings, we helped Joah launch their “Your Beauty, Lit from Within” campaign. This multi-channel initiative included social media, in-store promotions, print ads, out-of-home advertising, website content, and newsletters. The campaign aimed to build awareness and love for Joah’s glow-enhancing products, utilising static images and engaging video content to highlight the benefits.

Transformative Results

Through strategic platform migration and a thorough brand refresh, The Barn Agency has significantly elevated Joah’s online presence. The new Shopify Plus site enhances both the shopping experience and operational efficiency, laying the groundwork for Joah’s future growth and success in the K-Beauty sector. With a revitalised brand identity and dynamic new assets, Joah is well-positioned to captivate and expand their audience, embodying their belief that beauty begins with healthy skin.

Costarellos

Renowned for its luxurious women's evening and bridal wear,
Costarellos has built a reputation for exquisite designs and
meticulous craftsmanship. Operating out of Greece, the brand
started expanding its reach and the need to remould their online
presence became apparent to better reflect their luxury offering.

Design, E-commerce, Shopify, Replatforming

An Internal Deep Clean

As they transitioned away from older third-party apps, modern systems were integrated, ensuring their store operates seamlessly and isn’t reliant on outdated systems for heavy lifting. As Costarellos is based out of Athens, Shopify Payments is unavailable, so we worked with our partner Global E to implement their payment gateway solution, enabling Costarellos to transact on Shopify.

Luxuriousness Mirrored Online

We implemented a complete redesign of the website to improve usability and aesthetic appeal, crafting an online environment that reflects the allure of Costarellos’s physical boutiques and brand identity. The logo was refreshed slightly to align with the brand’s updated digital presence, it was enhanced by making it bolder. Bespoke product galleries and lookbooks were created and video was introduced to vividly display fabrics and cuts, simulating an in-person shopping experience.

A Fresh Face For a Fierce Brand

Post-migration, Costarellos's new Shopify website has dramatically transformed their online presence. The new system not only enhances customer interaction but also offers better back-end functionality for smoother operations. Through strategic platform migration and digital brand elevation, The Barn has significantly uplifted Costarellos's online presence. The new Shopify site enhances the shopping experience and operational efficiency, setting the stage for their future growth and success in the luxury fashion sector.

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“The Barn Agency provided exceptional service & expertise from start to finish. Their team took the time to truly understand our brand, resulting in a website that perfectly captures our essence and engages our clients effectively.” - Costarellos

Galvan London

As a rapidly growing business with surging international demand, Galvan London came to us when they needed a brand new multi-language, multi-currency web store. The Barn migrated them onto the Shopify Plus architecture resulting in a highly stable platform, fully prepared for international sales.

A Truly Bespoke UX

Designing online product galleries that allow customers to experience fabrics and cuts like the product was right in front of them is no easy task. We created completely bespoke product galleries with automated animations that highlighted Galvan’s world-renowned designs, delivering a brand-enhancing user experience from start to finish.

A One-of-a-kind Checkout Experience

The team at Galvan had a specific vision for the kind of checkout experience they wanted for their customers. We delivered a completely custom design that met their vision precisely. Built from the ground up, to Galvan’s exact specification.

Custom ERP Integrations

With flagship boutiques in both London and NYC, and stockists in major cities all over the world, Galvan needed a system that integrated stock, customer, order and fulfilment data seamlessly. We worked with our global partners, Zedonk, to ensure that all these business functions were managed effortlessly in one place, ensuring a smooth launch with zero downtime and ongoing functionality that improves efficiency.