Oyster Yachts

Oyster Yachts are the pinnacle of British sailboats. Each boat is hand-crafted from exceptional materials with an unparalleled attention to detail. The skills of the Oyster designers, engineers, master craftsmen and women are without comparison in the yachting world.

Oyster Yachts hired The Barn in early 2020 to develop a new brand positioning, creative approach and advertising campaign to help cement Oyster’s best-in-class positioning and pivot to a digitally centric model.

Adapting to new challenges

With all marketing and sales efforts happening offline, Oyster Yachts needed to adapt quickly to the challenges of 2020.

The Barn developed a new strategic approach which looked to bring the marketing and sales funnel online, with a new tailored positioning and brand expression suited to digital advertising.

Oyster Yachts. Beyond Expectations.

The Barn developed the key brand message ‘Beyond Expectation’ to deliver on the world-class experiences, design, build-quality and after-sales that come as standard with every Oyster sailboat.

With a new message, graphic identity and art direction, The Barn developed a 360 advertising strategy for both print and digital, as well as a digital campaign roll-out across web and social.

Advertising for all placements

From press, to digital, to social and search. We devised a 360 digital marketing and advertising strategy to raise brand awareness and  drive the sales funnel.

At a particularly challenging time for the entire industry, Oyster Yachts have seen unprecedented growth and interest. A testament to focused creative, clear messaging and strong visual storytelling.