Oyster Yachts approached The Barn to develop a new brand positioning and advertising strategy that would help cement their position as the market leader in luxury blue water sailing yachts.
Each sailboat is hand-crafted from exceptional materials with an unparalleled attention to detail. The skills of the Oyster designers, engineers, master craftsmen and women are without comparison in the yachting world.
Brand strategy, Creative direction, Art direction, Digital Marketing and Advertising
Oyster Yachts. Beyond Expectation.
Tasked with crystalising the brand proposition through a new campaign strapline, The Barn developed the key brand message of ‘Beyond Expectation’ to deliver on the world-class design, build-quality, after-sales service and experiences that come as standard with every Oyster sailboat.
The difference is in the detail
We redefined the use of type and colour for the brand.
The copper strip becomes a new defining graphic element in all visual communications, a subtle but assured signature on every Oyster advertisement.
Advertising for all placements
From press, to digital, to social and search. We devised a 360 digital marketing and advertising strategy to raise brand awareness and drive the sales funnel.
At a particularly challenging time for the entire industry, Oyster Yachts have seen unprecedented growth and interest. A testament to focused creative, clear messaging and strong visual storytelling.
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