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Oyster Yachts


Oyster Yachts approached The Barn to develop a new brand positioning and advertising strategy that would help cement their position as the market leader in luxury blue water sailing yachts.


Each sailboat is hand-crafted from exceptional materials with an unparalleled attention to detail. The skills of the Oyster designers, engineers, master craftsmen and women are without comparison in the yachting world.


Brand strategy, Creative direction, Art direction, Digital Marketing and Advertising

Oyster Yachts. Beyond Expectation.


Tasked with crystalising the brand proposition through a new campaign strapline, The Barn developed the key brand message of ‘Beyond Expectation’ to deliver on the world-class design, build-quality, after-sales service and experiences that come as standard with every Oyster sailboat.


The difference is in the detail


We redefined the use of type and colour for the brand.  The copper strip becomes a new defining graphic element in all visual communications, a subtle but assured signature on every Oyster advertisement.

Advertising for all placements


From press, to digital, to social and search. We devised a 360 digital marketing and advertising strategy to raise brand awareness and  drive the sales funnel.


At a particularly challenging time for the entire industry, Oyster Yachts have seen unprecedented growth and interest. A testament to focused creative, clear messaging and strong visual storytelling.


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Mark


The Barn is a strategic, creative and production agency working with ambitious businesses within the fashion, luxury and lifestyle industries. We are a team of thinkers, makers and doers who springboard your brand.

Branding and design.
Ecommerce and Shopify development.
Content creation.

London


31 Charlotte Road,
London, United Kingdom
EC2A 3PB

+44 (0)207 183 6967
london@thebarn.agency

Montreal


100-2360 rue Duvernay
Montreal, Canada
H3J 2X1

+1 514 909 5145
montreal@thebarn.agency




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