JOAH Beauty
Known for its blend of quality makeup and innovative K-Beauty
ingredients, Joah Beauty believes that true beauty begins with
healthy skin. However, their brand identity and digital presence
needed an overhaul to align with their audience, showcase their
product quality, and excel in a competitive market.
Branding, Desgin, E-commerce, Content Production
Switching Gears: Embracing Shopify Plus
We transitioned Joah from the restrictive Magento platform to the versatile Shopify Plus ecosystem. This migration resolved previous performance limitations and introduced the flexibility necessary for dynamic product updates, such as bundle features. The new customised theme we developed reflects Joah’s refreshed identity, creating a cohesive and engaging user experience.
Crafting a New Visual Narrative
Our creative team embarked on an in-depth exploration of Joah’s ethos to redefine their visual identity and messaging. The result was a comprehensive brand playbook that informs all aspects of Joah’s brand identity.
We produced an array of striking visuals that align with Joah’s renewed brand identity, enriching their website and enhancing user engagement. These assets, guided by our creative direction, effectively communicated the quality of Joah’s products and helped to charm their target market.
Optimising Behind the Scenes
The transition to Shopify Plus wasn’t just about enhancing the customer-facing aspects; it also modernised and streamlined Joah’s internal operations. A custom front-end bundle app was built, which enabled efficient product management and dynamic updates, ensuring Joah can swiftly adapt to market changes and possible expansion. This modernisation helped Joah leverage Shopify Plus’s scalability and theme customisation capabilities to maintain their competitive edge.
Lighting Up the Beauty Market
Following the migration, Joah’s fresh identity paired with a new Shopify Plus website has significantly transformed their online presence. We highlighted an improved user experience and a more polished, sophisticated look.
This comprehensive transformation has positioned Joah as a leading player in the
K-Beauty market, with branding and an identity that genuinely reflects their innovative and quality-driven ethos.
Illuminating JOAH’s Message
To showcase their renewed branding and product offerings, we helped Joah launch their “Your Beauty, Lit from Within” campaign. This multi-channel initiative included social media, in-store promotions, print ads, out-of-home advertising, website content, and newsletters. The campaign aimed to build awareness and love for Joah’s glow-enhancing products, utilising static images and engaging video content to highlight the benefits.
Transformative Results
Through strategic platform migration and a thorough brand refresh, The Barn Agency has significantly elevated Joah’s online presence. The new Shopify Plus site enhances both the shopping experience and operational efficiency, laying the groundwork for Joah’s future growth and success in the K-Beauty sector. With a revitalised brand identity and dynamic new assets, Joah is well-positioned to captivate and expand their audience, embodying their belief that beauty begins with healthy skin.
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London, England
SW1V 1PX
london@thebarn.agency
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100-2360 rue Duvernay
Montreal, Canada
H3J 2X1
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+1 514 909 5145
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