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Isa Arfen

Isa Arfen is a London-based womenswear label launched by Serafina Sama. In 2012 she brought all her experience working at Marni, Lanvin, Marc Jacobs and Chloé to launch her own label. Growing up in Ravenna, Italy, Serafina was surrounded by strong female figures whose individual and irreverent styles are reflected in the Isa Arfen design aesthetic.

Strategy & art direction, Web design, Development

Striving to curate a wardrobe of desirable yet relatable pieces that all women can wear, Isa Arfen’s collections exude a sense of effortless glamour, a heavy dose of femininity and touches of European eccentricity while maintaining a spontaneous, relaxed attitude.

With an emphasis on eclectic fabrications and a playful approach to proportions, Isa Arfen staples include asymmetric ruffle dresses and ultra feminine tops worn with signature high waist, cropped “classic pantalone” in a multitude of textures.

The sculptural silhouettes, often rendered in fresh, informal materials like washed cotton poplin or more dramatic ones such as flocked tulle and silk taffeta, offer a relaxed, sophisticated and humorous approach to evening wear which has garnered a cult following.

Isa Arfen pieces have been worn by Rihanna, Dakota Johnson, Sienna Miller, Emma Watson, Alexa Chung, Lena Dunham, Michelle Williams, Margot Robbie, FKA Twigs and Dua Lipa.


The Barn is a strategic, creative and production agency working with ambitious businesses within the fashion, luxury and lifestyle industries. We are a team of thinkers, makers and doers who springboard your brand.

Branding and design.
Ecommerce and Shopify development.
Content creation.


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