Grenfell
A British heritage brand re-crafted for a global digital audience. With the Made in England mark as its calling card, Grenfell is a heritage outerwear brand which has manufactured its luxury menswear in a factory in East London since 1923. The Barn was hired to repackage the brand offering for a new age of retail, whilst staying true to the brand’s dyed-in-the-wool values.
Business strategy, Branding, Graphic design, E-commerce, Digital Marketing, Shopify.
A crisp new graphic identity
From the remarkable history of the brand we clarified the values relevant to the modern shopper: style, substance and usefulness. We created a website for the modern urban explorer, with a graphic refresh and layout to showcase the collections in a fresh new way.
Made in England, priced for the world
Grenfell was poised for international expansion so we helped them along the way by introducing regional pricing and duty calculation into the checkout experience to optimise for international sales.
London
13 Dirty Ln,
London
SE1 9PA
london@thebarn.agency
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