Understanding our brand program
Our brand program is designed to omit the noise and furnish the gaps within your brand set-up.
Through a thorough understanding of the market, your competitors and your business ambitions we produce individual creative solutions true to your brand.
The brand program is a collaborative, guided approach to developing your brand story. We enjoy working with you, helping you to find your unique voice, articulate your product differentiation and build your brand equity.
We start by getting to the core of your proposition and ambitions. Then we explore your customer, competitors and identify the white space in the market.
Unique selling point
- Customer persona
- Competitor matrix
- Market opportunity
We come back to you with meaningful insights, strategy and design pathways. Then, together we define positioning and select a prefered direction to develop.
Planning & goals
Goals and KPIs
We work on developing your brand guidelines and visual assets. Typical deliverables might include a Brand Strategy, Brand Guidelines and a folder of all complete brand assets.
Define the branding
- Visual identity
- Graphic identity
- Brand proposition
- Tone of voice
- Creative brand pack, rules and guidelines