Understanding our brand program


Our brand program is designed to omit the noise and furnish the gaps within your brand set-up.

Through a thorough understanding of the market, your competitors and your business ambitions we produce individual creative solutions true to your brand.

The brand program is a collaborative, guided approach to developing your brand story. We enjoy working with you, helping you to find your unique voice, articulate your product differentiation and build your brand equity.



Review


We start by getting to the core of your proposition and ambitions. Then we explore your customer, competitors and identify the white space in the market.




Overview 
  • Unique selling point
  • Customer persona
  • Competitor matrix
  • Market opportunity

Recommend


We come back to you with meaningful insights, strategy and design pathways. Then, together we define positioning and select a prefered direction to develop.



Strategy
  • Planning & goals
  • Goals and KPIs
  • Cost-per-acquisition model
  • Brand architecture

Roll out


We work on developing your brand guidelines and visual assets. Typical deliverables might include a Brand Strategy, Brand Guidelines and a folder of all complete brand assets.



Define the branding
  • Visual identity
  • Graphic identity
  • Brand proposition
  • Tone of voice

Brand playbook
  • Creative brand pack, rules and guidelines

Case Studies

Mark


The Barn is a strategic, creative and production agency working with ambitious businesses within the fashion, luxury and lifestyle industries. We are a team of thinkers, makers and doers who springboard your brand.

Branding and design.
Ecommerce and Shopify development.
Content creation.

London


31 Charlotte Road,
London, United Kingdom
EC2A 3PB

+44 (0)207 183 6967
london@thebarn.agency

Montreal


100-2360 rue Duvernay
Montreal, Canada
H3J 2X1

+1 514 909 5145
montreal@thebarn.agency




© 2019 The Barn Agency